Posts tagged president
Has business lost its hold on politics?

In our turbulent, unstable, querulously rebellious society, it’s no longer cool to be seen shaking hands with big business. By channelling the voice of business interests, Cameron did himself few favours – even if his words and warnings were on the mark. The irony that eludes many spectators is within what Trump currently represents versus his personal history. Whilst being an infamous businessman himself, the blusterous equivalent of our Alan Sugar, his movement symbolises a distinct detachment from a world controlled by the business elite...

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Trump and the power of emotion-fuelled marketing

Trump's visceral, pithy speeches, wordplay, catchphrases and general lexicon are engineered not to manoeuvre himself around a political contest, but to pitch his own brand of politics. Anybody watching his first presidential debate will have seen two contenders each playing their own game; the two halves of the stage are divided by more than political party allegiances. It is the division between new and old politics. We’ve seen something similar in Britain...

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