My unique approach to brand marketing helps new starters quickly find their feet
I specialise in helping tech start-ups and small companies establish themselves within their marketplace, by creating a recognisable brand built into a company’s foundations, block by block, layer by layer.
Modern marketing has become much more than a limb of an organisation. It is simply too energetic, too essential and its potential outreach, too momentous. Successful marketing, meanwhile, exists at the heart of any start-up and small company, in an intimate relationship that needs to be nurtured from the earliest stages.
My approach to this is unique. I become part of your company — a method designed to recognise the inherent intimacy of young tech start-ups and small teams.
Template marketing from an outside source is simply no longer enough. There is no one set answer for same-sector companies. My approach means every component of your brand communications are tailored to evolve with your company, catering to both short-term and long-term objectives.
– David Fraser, Brand Design Consultant