Andrews Survey

Delivering survey services to the global Oil & Gas and Renewables industries.

A new acquisition – a pivotal moment in the company’s history – called for a rebrand. Working closely with the MD and General Manager, Andrews Survey were seeking a modern voice to tell their story. As a 30-year-old company, it was important to preserve a sense of heritage to maintain familiarity with their existing clients. Following development workshops, a new corporate identity structure was established, shaped to arouse confidence in team members and clients alike.

Andrews Survey’s theme was continuity. This was first to reflect its history and reputable position within the industry, and second to reflect its from-graduate hiring policy, which yields a low turnover of staff. This was expressed with gradients and connected lines.

A grid system, inherited from the parent company’s brand design, was used as a foundation of the logo.

Since the acquisition and rebrand, Andrews Survey have regained contracts from existing clients and acquired new clients. Andrews continue to attract top graduate talent through their updated image and website.

 

Role + Responsibilities:
Led Brand Development Workshops
Creative Direction
Graphic Design
Illustration
Vehicle Livery and Building Signage
Responsive Web Design

Brand Identity System

A grid system inherited from the parent company’s identity form a foundation of the logo.

The theme of continuity was expressed with gradients and connected lines.