Posts in Identity
Grammar isn’t cool anymore – why companies dress down language

Hierarchies, titles, talk of synergy, unscrupulous practices and team building seminars are the stale crusts of the 20th century. Corporations now masquerade under a new image; offices are bathed in colourful furniture and edifying wall slogans and the spin and squeak of chairs is no longer the only fun to be had. It’s less austere, more playful, or at least disguised to be...

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A look at our nostalgia-drunk culture

We’re trying to recollect futures we once dreamt of. The stream of new Star Wars films isn’t likely to end any time soon. Chock-full of homages and references to the original trilogy, before we had a brash and over eager Anakin Skywalker to contend with, Star Wars’ revival is testament to just how far we’ve entrenched ourselves in a memory. Like similar trilogy revisits, the new movies regurgitate the creative energy of their predecessors, rehashing the same basic premise and storyline to electrified fanfare. Because we’re not after something different. We’re looking to reclaim an instant of our childhoods, a memory, a cultural concern that supersedes reality TV shows and entertainment squeezed through a celebrity culture gone awry. But that’s just one example...

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Why do you work?

For anybody striving towards a goal, it’s important to pause and take stock of your work-life balance. Burn out affects the best of us in different ways, and it starts when ‘reason’ becomes disconnected from ‘result’. Going full throttle in circles means you’re not really moving at all – you’re just suspended repeating the same motion without a real horizon – without an actual goal. Eventually, everybody comes to a halt and wonders where they’re headed...

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Have we arrived at the end of an era?

Apathy has a way with the modern world; we adjust. From raising the ‘end is nigh’ sign, our arms become tired. We don’t really believe in the sentiment, nor are convinced of our ability to speak out against a movement that we cannot feign to understand. For many, those that voted for Brexit – and similarly for Trump in the US – are the elusive unspoken, quietly living amongst us, but beneath the platform of social media. Until the unveiling of their collective power, their existence was pushed aside...

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Money versus individualism

Many of us are institutionalised by our existences; they may not be good for us, but in a world where money decorates who we are, it’s enough to feel comfortable and know we’re keeping to the path. It’s rare, but we do also have triumphs of individuality – moments in which we glimpse something through the trees that is worth taking the risk for. Relationships, passions, loves – a finite tableau of ever-tantalising objects that many of us will yearn for, but seldom dare to reach...

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