Marketing isn’t like other fields. Its transient landscape means the names of channel champions are lost to capricious winds. It’s not like there aren’t experts, but the lack of go-to marketing mentorship serves to illuminate a single irrefutable fact: marketers aren’t in control, not really. The steadfast expert of today is the foolhardy amateur of tomorrow – wisdom blossoms into madness and experience into ‘oh, is he still here?’ ...
Read MoreA new year means something to all of us. Hope, doubt, a chance to start again – a whole slew of thoughts and feelings triggered by little more than the tick over of a number. When that five became a six, the impossible became possible, and certainties were once more set in motion. As far as marketing goes, it’s also a convenient opportunity to categorise failure and success...
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