Brand is the idea. Reputation is the reality. The latter is the accumulation of everything you do and have done, whilst the former is the image you’re packaging and shipping to the world. Because of this, a bad reputation can easily compromise a brand strategy. If somebody tells us that they’re a fun loving, kind and generous chap, we’re unlikely to believe it if everything we know of them forms a counter image...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.4 Rebranding Britain...
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